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Old 06-22-2009, 06:01 AM
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Default ***Kodak Retires Kodachrome Film***

June 22nd, 2009, 7 AM Eastern Standard time:

Today, Eastman Kodak Corporation has officially announced the retirement of Kodachrome 64, the last remaining variation of legendary Kodachrome Color Film. This includes both consumer 135 KR-64-36 and professional 135 PKR-64-36 versions. However, Kodak and the only remaining lab in the world that develops Kodachrome have contracted to honor customer's requests for Kodachrome processing until at least 12/31/2010. In addition to this support, Kodak has stated that in current production and supply, Kodachrome film should be available until early Fall of this year with distribution that is considerate to all who would want to use it.*
This presents the public with a unique opportunity to still experience the film first hand before it is too late, with it’'s 75th anniversary being well within reach of Kodachrome fans next year.*

“"Kodachrome Film is an iconic product and a testament to Kodak’'s long and continuing leadership in imaging technology",” said Mary Jane Hellyar, President of Kodak’'s Film, Photofinishing and Entertainment Group. "It was certainly a difficult decision to retire it, given it's rich history. However, the majority of today's photographers have voiced their preference to capture images with newer technology,– both film and digital. Kodak remains committed to providing the highest-performing products –both film and digital –to meet those needs.”"

As cited in a press release given by Kodak this morning, Kodachrome Film in current use now represents just a fraction of one percent of Kodak’'s total sales of still-picture films. Anonymous sources say that in the early 1980's, there were 10 Kodak owned K-14 labs in the US. There were about 30 independent K-14 labs. There were also a number of labs in Europe and some in Asia totaling as many as 36 labs in Kodachrome's heyday. as the process is unlike any other film. The unique factor being that unlike most film processing being the normal 3-7 reasonably controllable steps, “Kodachrome film processing requires what is basically an in house chemist to attend to the no less than fourteen distinct steps to finalize the image. Single Kodachrome lab installations have been known to reach $500,000 for some of the largest operations.*Now there is just one remaining lab in the world in the heartland of the United States.

Yet despite these profound statistics, for over 7 decades, Kodachrome film has remained one of the most prominant photographic icons in pop-culture history. As the brainchild of two musicians partnered with Kodak, Kodachrome FIlm was a standing ovation hit right from it’'s introduction in 1935. So by the time musician Paul Simon released the hit song “"Kodachrome”" in 1973, the thousands of images that had appeared in powerfully storied magazines had drastically changed the way the world viewed the photograph, and the home movie or slide show had become the event for a Saturday night in homes for decades. Some of the photography accomplished on Kodachrome film has represented one of the highest standards of photojournalism in history from the the Great Depression era photographers such as Dorothea Lange, Walker Evans and Russell Lee to the thousands of images in magazines such as Life and national Geographic. One of the more memorable recent Kodachrome images is Steve McCurry’'s piercing 1985 National Geographic cover called “Afghan Girl”. In a movement that resonates corporation'’s recognition of the Kodachrome product as an era, Kodak will donate the last rolls of the film made to the George Eastman House of Photography and Film with Steve McCurry shooting one of those last rolls as a donation it self.*

“"The early part of my career was dominated by Kodachrome Film, and I reached for that film to shoot some of my most memorable images",” said McCurry. “"While Kodachrome Film was very good to me, I have since moved on to other films and digital to create my images. In fact, when I returned to shoot the ‘"Afghan Girl’" 17 years later, I used Kodak Professional Ektachrome Film E100VS to create that image, rather than Kodachrome Film as with the original."” In addition to creating newer films that have enabled photographers like McCurry to make powerful images more efficiently and with more options for stable processing, Kodak has recently introduced new consumer films like the recent hit “Ektar 100” Color Negative film and two new motion picture films in the past three years in the form of “Vision2” and “Vision3” motion picture stocks.

But as these new films and even digital start to gain on Kodachrome in terms of technical quality and easily surpass the iconic medium in ease of use, attention is starting to turn on to several unique attributes of the decades old film that is the only photographic medium to have a State Park named after it. Only a month ago, Sports Illustrated released a book called “"Slideshow”" that presents some of the more memorable images from their vast archive shot on slide film. this has been presented in a manner of the total scope of story telling as the slide mounts themselves bear the labels & handwriting of an illustrious journey as they tell a different story in addition to the actual photograph. Many of the images in the magazine’'s archive were shot on Kodachrome and simply appear as the entire slide on the page, labels and scribbles included with an accompanying essay. One of the most profound things about Kodachrome in recent times is that it has been shown very consistently that with reasonable care, the quality of the movies and photographs from professionals and amateurs made with the film can last several lifetimes with virtually no fading whatsoever. This has enticed individuals and magazines to examine their collections and those of others as the old slides take on a new life or permanency as they can be simply held up to the sky to be seen. While digital will always require some from of electronic output to be viewed, Kodachromes will remain a simple and yet richly vivid way to view the past with unrivaled archival stability. Newer slide films may now claim to have an equally archival duration, but Kodachrome has fully proven it'’s worth better than any other color film for nearly 75 years.

So the notion of actually celebrating a photographic era as powerful as Kodachrome at 75 years inspired one Colorado photographer to start an early petition to keep Kodachrome around long enough to accomplish that tribute to the film. In 2004, Daniel Bayer created the “"Kodachrome Project”", eventually creating an online awareness that the era should be visually celebrated with the passion of shooting the film instead of coming to a close quietly. “"The language of light and it’s play upon our world has always kept my attention focused in photography. What Kodachrome requires of a photographer’'s ability to read light for a masterful result is what sets it apart for me. I could not imagine passing on the opportunity of shooting Kodachrome now as a means to pay a personal tribute to the impact it has had in my life”." said bayer as he was relieve to see that Kodak would indeed keep the film and processing around long enough for those involved with the project to truly give the era it's due.

In a spectacle of a life the span of the average human, the Kodachrome era has taken on a life that is greater than any one person who has used it, any subject portrayed with it and even Kodak itself. When the years pass the date of Kodachrome’'s conclusion as a medium and one then looks at what the era truly stands for, the notion that Kodachrome was used for 75 years with such a tremendous impact and will continue to live on as if it were born at the fountain of youth could make one come to the conclusion that Momma never could take Kodachrome away and never will.

Sincerely,

Daniel Bayer, Creator / Director of the Kodachrome Project

http://www.kodachromeproject.com
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Old 06-22-2009, 06:10 AM
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Kodak Press Release:

Kodak Retires KODACHROME Film: Celebrates Life of Oldest Film Icon in its Portfolio. Newer KODAK Films and Digital Cameras are Preferred Choice for Today’s Photographers

ROCHESTER, N.Y., June 22 – Eastman Kodak Company announced today that it will retire KODACHROME Color Film this year, concluding its 74-year run as a photography icon.

Sales of KODACHROME Film, which became the world’s first commercially successful color film in 1935, have declined dramatically in recent years as photographers turned to newer KODAK Films or to the digital imaging technologies that Kodak pioneered. Today, KODACHROME Film represents just a fraction of one percent of Kodak’s total sales of still-picture films.

“KODACHROME Film is an iconic product and a testament to Kodak’s long and continuing leadership in imaging technology,” said Mary Jane Hellyar, President of Kodak’s Film, Photofinishing and Entertainment Group. “It was certainly a difficult decision to retire it, given its rich history. However, the majority of today’s photographers have voiced their preference to capture images with newer technology – both film and digital. Kodak remains committed to providing the highest-performing products – both film and digital – to meet those needs.”

While Kodak now derives about 70% of its revenues from commercial and consumer digital businesses, it is the global leader in the film business. Kodak has continued to bring innovative new film products to market, including seven new professional still films and several new VISION2 and VISION3 motion picture films in the past three years. These new still film products are among those that have become the dominant choice for those professional and advanced amateur photographers who use KODAK Films.

Among the well-known professional photographers who used KODACHROME Film is Steve McCurry, whose picture of a young Afghan girl captured the hearts of millions of people around the world as she peered hauntingly from the cover of National Geographic Magazine in 1985.

As part of a tribute to KODACHROME Film, Kodak will donate the last rolls of the film to George Eastman House International Museum of Photography and Film in Rochester, N.Y., which houses the world’s largest collection of cameras and related artifacts. McCurry will shoot one of those last rolls and the images will be donated to Eastman House.

“The early part of my career was dominated by KODACHROME Film, and I reached for that film to shoot some of my most memorable images,” said McCurry. “While KODACHROME Film was very good to me, I have since moved on to other films and digital to create my images. In fact, when I returned to shoot the ‘Afghan Girl’ 17 years later, I used KODAK PROFESSIONAL EKTACHROME Film E100VS to create that image, rather than KODACHROME Film as with the original.”

For all of its magic, KODACHROME is a complex film to manufacture and an even more complex film to process. There is only one remaining photofinishing lab in the world – Dwayne’s Photo in Parsons, Kansas – that processes KODACHROME Film, precisely because of the difficulty of processing. This lack of widespread processing availability, as well as the features of newer films introduced by Kodak over the years, has accelerated the decline of demand for KODACHROME Film.

During its run, KODACHROME Film filled a special niche in the annals of the imaging world. It was used to capture some of the best-known photographs in history, while also being the film of choice for family slide shows of the Baby Boom generation.

To celebrate the film’s storied history, Kodak has created a gallery of iconic images, including the Afghan girl and other McCurry photos, as well as others from professional photographers Eric Meola and Peter Guttman on its website: www.kodak.com/go/kodachrometribute. Special podcasts featuring McCurry and Guttman will also be featured on the website.

Kodak estimates that current supplies of KODACHROME Film will last until early this fall at the current sales pace. Dwayne’s Photo has indicated it will continue to offer processing for the film through 2010. Current KODACHROME Film users are encouraged to try other KODAK Films, such as KODAK PROFESSIONAL EKTACHROME E100G and EKTAR 100 Film. These films both feature extremely fine grain. For more information, please visit www.kodak.com/go/professional.
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Old 06-22-2009, 06:14 AM
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A great post by Josh Root on Photo.net:

http://photo.net/learn/film/slide-fi...-discontinued/

He is right, the 18 month party begins NOW!
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Old 06-22-2009, 06:14 AM
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now, I didn't quite expect that. that's sad. I hoped it'd last for a bit more
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Old 06-22-2009, 06:23 AM
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NNNNOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO OOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
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July 22, 2009. It is the ending of an era. Goodbye KODACHROME.
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Old 06-22-2009, 06:24 AM
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I know many of you are going to be sad, I am too. But I am also extremely pleased to see Kodak keeping it around long enough to actually shoot and get it processed in 2010.

I never once thought that the concept of this project would save Kodachrome completely, but I did have aspirations of it going as long as it is going to.

If you really knew how hard it has been for Kodak to come to this decision, especially given the fanfare in the last two years, you would totally understand that Kodak is actually fully in support of keeping great films in the hands of photographers for years to come.

I sincerely commend Kodak for keeping Kodachrome around as long as it has been, I have stated this before and it is utterly amazing.

Every time someone has clamored for Kodak to bring back Kodachrome products that have been discontinued, I have tried to implore that what not likely going happen and to shoot the Kodachrome we have now. I have even pretty much spelled out what was going to happen in terms of the product and support in previous threads.

So please, the world is going to come here and want to see what this project is all about, so I would hate to think that they would encounter anything but a great attitude to what will be a fantastic 18 months for anyone shooting the film.

This truly is a time for us to celebrate, if you give up now, it will not make any sense.

This does not have to be a funeral, it can and should be a party.
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Old 06-22-2009, 06:31 AM
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18 months, about 40 rolls in the fridge, it should be a good 18 months!!!
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Old 06-22-2009, 06:43 AM
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I am sending 2 rolls today. 6 more to go for the summer
I will stock up on September (when hopefully Kodak will regret it and continue producing Kodachromes or makes a breakthrough innovation with an E6 Kodachrome)
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Old 06-22-2009, 06:44 AM
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I found out early thing this morning, my first email was from Dan so I went directly over to B&H and ordered 40 rolls to put in the cold with the 30 rolls of K25 I have there..... now I need to schedule a few more dive trips so I can shoot it all up before the end is here.....

And I always told people that you would have to pry the kodachrome out of my cold dead hands......

At least I have 20 years worth of kodachromes from my underwater work, along with a kodachrome of my mom in her scout uniform (she was born in 1929) from the late 30's and the color is still perfect.

Let the party begin..... shoot it up everyone.
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Old 06-22-2009, 06:58 AM
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Quote:
Originally Posted by Ektagraphic View Post
NNNNOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO OOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
I totally agree

My heart sunk when I saw this thread. I really didn't think this day would come so soon. I mean.. could they not have down-scaled production (like Adox or whatever) to make it more profitable? Could we maybe get production transferred over to another company? Do Kodak have some kind of trademark on the K-14 process? Is there anything that can be done to save it?? Surely there is. If a small but passonate bunch of people like ourselves love this film and are commited to it so much then there must be something we can do??? It doesn't have to be made by Kodak (Sorry, I know it's great that they have made it for so long, but I can't help but feel slightly bitter), but by any company who might be willing to make small batches of K-14 film....????
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